Brand & Awareness Marketeer

Put the heart of care on the global map.

At Genus Care, we believe everyone deserves to age safely, comfortably, and connected at home. Our smart Care-Hub technology supports elderly individuals, family members, and professional caregivers across borders.

We’ve built a product that makes a real difference, and now we need you to tell our story to the world.

As our International Brand & Awareness Marketeer, you will own our brand strategy and drive our global visibility. If you love combining creative storytelling with data-driven strategy and visual design, this is your place to shine.

What you’ll do

• Build Global Awareness: Develop and execute marketing strategies that establish Genus Care as a trusted household name internationally.
• Drive Brand Consistency: Local teams manage marketing in their respective countries, you will guide them and ensure our brand voice, messaging, and visual identity remain consistent everywhere.
• Tell Impactful Stories: Craft compelling content across blog posts, social media, landing pages, and campaigns that resonate with caregivers and healthcare professionals.
• Design Visual Content: Use your graphic design eye (and tools like Canva or Adobe) to create engaging visuals, ad creative, and marketing collateral.
• Manage Digital Channels: Plan and run campaigns across LinkedIn Marketing, Google, and our international website.
• Analyze & Optimize: Track brand reach and website traffic using Google Tools (GA4, Search Console, Ads) to refine our approach and maximize visibility.

What you bring to the table

• 3+ years of experience in brand marketing, content creation, or digital strategy.
• Fluent in English (written & spoken). Speaking Dutch or other European languages (e.g., German, Spanish, or French) is a big plus!
• Tool Savvy: Hands-on experience with Google Tools (Analytics, Workspace, Ads) and LinkedIn Marketing.
• Creative & Visual: Proficiency with Canva (or Adobe Creative Suite) and strong fundamental graphic design skills.
• Natural Storyteller: You know how to translate smart healthcare technology into warm, human, and clear messaging.
• International Mindset: You understand how to tailor campaigns for diverse European and global markets.

What we offer

• Meaningful Work: Direct contribution to a mission that improves lives every day.
• Flexibility: A hybrid working model with flexible hours and modern workspaces.
• Growth & Freedom: Plenty of room for ownership, fresh ideas, and professional development.
• Great Team Culture: An open, enthusiastic international team of developers, researchers, and care innovators.
• Competitive Package: Good salary, travel allowance, high-end hardware, and team events.

Ready to make an impact?

We’d love to hear from you! Send your CV and a brief introduction (or a link to your portfolio/work samples) to jobs@genus.care.

Let’s shape the future of care together.